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Pay Per Click is known as one of the most effective and measurable digital marketing services out there however, it has become more complex over the years.

There are a lot of mistakes that can be made when setting up and managing your pay per click campaign if you are someone who doesn’t know much about it or who hasn’t done it for years.

There are a lot of companies in Ayr and all over the world who think that it is as easy as just guessing what the general public will be searching for in their area. Although you may have been in your industry for many years, it isn’t as simple as making a guess; guessing can result in fewer clicks and conversions potentially causing your campaign to fail and for you to be out of pocket.

Here at our company, we specialise in pay per click and have been offering our management services to companies of all sizes in Ayr for many years now.

You are in good hands with us, we are a Google certified agency – meaning that Google recognises that we manage all of our accounts effectively and according to the best practices.

We have built up our tools and knowledge over the years and have the right resources in place to identify what the general public is searching for in regards to your industry.

Before a pay per click account is set up and managed, we will take the time to understand your business and what it is that you want to achieve from the services whether it be sales or leads.

We will discuss what times you would like your ads to go live, a lot of companies prefer to have their ads go live in the morning and some people prefer them to go live at night time; it’s entirely up to you.

Your budget will be another factor that we will discuss. Once your daily budget has run out you will no longer appear on the search engine so we’d encourage you to think carefully about this.

Once your campaign is set up and the ads are running, we will use Adwords and analytics performance data to constantly monitor and tweak the ads to ensure that we are maximising your return on investment.

If you are in Ayr and interested in our pay per click services then get in touch with us. Just give us a call on 0800 689 0370 or send us an email at: info@seoayr.co.uk and we’ll get back to you.